Work
USA TODAY
The challenge:
Launch USA TODAY’s “Seven Days of 1961” editorial campaign in a way that gets Gen Z’s attention.
The answer:
You can’t build a movement without a blueprint. We promoted “Seven Days of 1961” with TikTok influencers and Spotify ads. Our creative acted as a crash course, covering history-defining moments, protest tactics and strategies, and what modern activists can do today.
Twitch
The Challenge:
Develop a week’s worth of social content that captures Twitch’s impact from the past 10 years.
The Answer:
Twitch wouldn’t exist without its community. Whether you’ve been a part since day one or yesterday, we made creative work that celebrated all users through gamified content, montages, and memes.
Waze
The challenge:
Make Waze’s organic social channels fun.
The answer:
Humanize the GPS app by making content that’s entertaining, full of personality, and deeply relatable to the lived experiences of drivers across the world.
![Waze_AlwaysOn_Apr_HierarchyOfNeeds_041621_v05_[ZR]_HeirachyofNeeds_1x1_Frame01.png](https://images.squarespace-cdn.com/content/v1/5aac84e7c258b40bb876cd9c/1637136380587-9IDBA85VOWF7BUDRFCJ8/Waze_AlwaysOn_Apr_HierarchyOfNeeds_041621_v05_%5BZR%5D_HeirachyofNeeds_1x1_Frame01.png)
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